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Campaña publicitaria para el día del amigo.
Insight: Las historias que cuentas a tus amigos se entienden en pocas palabras.
Personal te regala 300 sms gratis por el dia del amigo para que compartas tus historias.

Dirección de arte y redacción: Dulce Maria Aguilar y Marisol Rosero.

''Date. Awkward silence. She farted. Your friends understand you. For Friendship day Personal gives you 300 free text messages.''

Ad campaign for the friendship day
Insight: Stories that you tell your friends can be told and understood in few words.
Personal gives you 300 text messages for this holiday for you to share your stories with your friends.

Art Direction and copywriting: Dulce Maria Aguilar and Marisol Rosero

5 Margaritas. Dancing on the table. Mother in law. Your friends understand. For Friendship day, Personal gives you 300 text messages for free.

Pijama Party. Sleep talking. Confessions. Your friends understand you. For Friendship Day, Personal gives you 300 text messages for free.

Friday was awesome! Flor was crying for 2 hours for that one guy. Lau danced 15 minutes with one guy, 10 with another, then 10 minutes with some other guy. Caro was flirting this ugly guy for at least 1 hour. We lost Lu at the beginning of the night and we didn't see her for like 3 hours. Sol lost the bet and had to a bottoms up for 30 seconds. That didn't end up well! And me with all of this commotion, couldn't stop laughing for 6 hours. Time is always on your mind. Swatch

I don't understand girls! I got there at 10 o'clock llike she said, and she made me wait for her for 2 hours. We went to the party that was about 1 hour away. We chatted for about 3 hours, until she went to the bathroom and came out 45 minutes later because she was talking to her girlfriends. After that I followed her for 4 hours while she was comforting her friend who just broke up with her boyfriend. So I waited till 7 am and never got a kiss!
Time is always on your mind. Swatch

Vacations last so short! It seems like we got here 5 minutes ago. The best part was when Facu disappeared for 10 hours and came back with a shaved head and a tattoo! I saw Fer for about 15 minutes throughout the whole trip, and on top of that he wanted to kiss every girl. In 3 days we slept 8 hours and the other 64 I remember half. I'm exhaused and I still have 6 more hours to drive!
Time is always on your mind. Swatch

For Kid's day, unicenter wants to incentive parents to buy gifts for their kids in their stores. We designed a fun and original wrapping paper design which will be printed on the middle page of every newspaper. The idea is to make parents get their gifts and make them wrap it with this nice free-wrap.

BVD - MADE FOR MEN

This action is based on placing stickers on men shaped signs around the city. (Construction signs, bathroom doors, waling signs, etc)

Royal treatment for your teeth. Oral B, Ultimately clean.

It will make you wish you had this kind of service at home. Oral B, ultimately clean.

GPS NOKIA- It helps you get there.

Communicate that a GPS shows you the way to go. We are showing an image puzzle with smaller pieces so confusion is obvious. It is an interactive piece for people to try to figure out the way. Making the connection that a GPS helps you find the way easier.